Urban Network: Building Your Brand through Social Media Pt. 1 rocdomz June 4, 2016 Video The Urban Network Digital in conjunction with Music Industry Quarterly Magazine returned to San Diego, CA with their Annual Music-Entertainment Conference. The 4-day event was held at tropical-themed Crowne Plaza Hotel in Mission Valley. Nearly 100 independent & major label recording artists from various genres of music, ranging from R&B, Rap, Urban Alternative and Gospel performed. The San Diego Black Film Festival partnered with the Conference to provide shorts, film screenings, along with discussions regarding Getting Your Music in TV & Film, and Video Production. Workshops ranged from “The Many Facets of Urban Radio”; “Today’s Rap Music Game-How to Make Money in 2015”; “Back to Basics 2, What Every Artist Should Know”; “This New Era of A&R”; “A Songwriter/Producer’s Forum”; “Understanding the Convergence of Music, Marketing & Technology in a Connected Culture”; “Break The Internet: The Fundamentals of Getting Discovered and Building Your Brand Online”; “Decks, BPMs and Playlists: A DJ’s Power Panel”; and a special mentoring workshop presented by the Global Education Media Network, for select high school and college students with career aspirations in the music-entertainment industry. Several major record labels, A&Rs and music publishing companies also attended the conference, including representatives from Warner Bros. Records, Interscope Records, RCA Records,Capitol Records, Notting Hill Music Publishing, Universal Music Group, Syntax Creative, Roc Nation, the Chemists, Peer Music Group, Disney Music Group, Brand X, along with performance rights organizations ASCAP, BMI and SESAC, music trade organizations such as the Recording Academy® (producers of the GRAMMYS®), and various media companies.